In 2014, Air France gets transformed, and hypes its new brand identity at an international travelling exhibition.
They asked us to make it unforgettable. Thanks to iBeacon, our genius app uses indoor geopositioning to bring cool content straight to visitors' smartphones to make it a real immersive brand experience. The new contactless technology revolution developed by Apple locates a smartphone with an infinite precision, including indoors. We joined the firm Estimote to create a first ever experience through an innovating and audacious device : the « Compagnon Air France » mobile application.
Creation / Yul Moreau, Hugo Piquemal, Inès De-La-Ronde
Development / Emal Saïfi, Michael Courtier, Sylvain Tran, Marc-Alexandre Lièvre